10 Best, Easiest and Practical ways to make money online in Kenya
You’re probably asking yourself, “can you really make money online in Kenya?” The internet is transforming day in day out and is continuously changing the way we do business – both online and offline. It’s opening the doors and borders that used to be there and replacing them with faster and more efficient ways of communicating and even making transactions.
With a computer and the internet, there are many ways in which you can make money online in Kenya. One important aspect you should have is self-drive. You should also continue to grow knowledge-wise because the internet keeps evolving. From SEO strategies to digital marketing, you want to understand the critical areas that drive traffic and how they impact you and your online business.
There will be times when you’d think – this thing is not meant for me but just like any business, the online space has it’s own share of challenges. To build a successful online venture, you need to understand in the back of your mind that making money online is not anywhere among those get-rich-quick schemes. With that said, let’s drive through 10 of the best ways you can make money online in Kenya.
If you want to focus on real online business then this is one of the biggest ways of making money online. This involves selling and buying goods and services through the internet. How can you do this as a freelancer? If you have a platform such as social media or a website, you can sell products through the affiliate system where the merchants give you a special affiliate link that earns you commission each time a customer buys through the link. This area has been exploited by unscrupulous people because it’s one of the easiest and most effective ways to earn online. Not all links are genuine so you want to work with merchants whose affiliate systems are genuine, tried and tested.
Drop-shipping is also a good way to make money online in Kenya. What is drop-shipping? This a retail fulfillment method where a store doesn’t keep the products it sells in stock. You basically have a website or a social media platform but you don’t actually have the products you’re selling in stock. Instead, when you sell a product using this model, the customer is basically purchasing on a third party so you earn and the merchant that stocks the products is the one that delivers the products to the customer.
Breaking this down further – let’s say a customer purchases from your store and pays 2000 shillings. You as the store owner is supposed to forward the order details and other customer details to the supplier. When the customer makes the payment of the products which costs Ksh 2000 on your website but Ksh 1000 on the supplier website, you make a profit of Ksh 1000.
The advantage of this kind of model is that it requires little capital to start. You basically need a website or a platform where you have access to a prospective audience. You need a laptop and a good internet connection. There are so many platforms where you can do this – through the bid eCommerce platforms in the country. Simply contact them and inquire about how you can do this. Alternatively, you can approach any willing buyers and negotiate on this as long as you have the audience, you can actually get into agreements and make a profit from the difference. It’s not a complex system and as already mentioned, you just need a laptop, an internet connection and a few agreements with sellers.
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Blogging is another easy way of making money online. A blog is an informational website whereas a writer, you share your views, knowledge, and experience on subjects that you find intriguing to your target audience. There are quite a good number of very profitable niches that you can blog about. You can choose politics, health and fitness, photography, gardening, fashion, art, finance, insurance, making money online, eCommerce, WordPress, technology hacks, DIYs (Do-It-Yourselves) where you teach people how to do or create things, the list is endless.
Then you ask – how can I make money from doing this? See, not everyone is good at making video tutorials. Others are good at writing so you can put all those tips and tricks into writing and if they are actually good then you will get the traffic. Traffic is the number of people visiting your website. The higher the number the better. So once you have a big audience/following (the number of people reading your articles or better yet known as views) you can apply for Google Adsense.
Google Adsense will display ads on your website in exchange for ad-viewership. You can make money from Adsense if the website generates good readership in terms of numbers. The ads are categorized which means you can get specific ads that tend to align with the content on your website. Some niches will pay higher than others because of the amount of money the sellers are willing to pay to display their ads. If the competition for space is high then the better for you because this only means more money. There are other ways of earning online apart from Adsense and one of them is running a membership or subscription-based system where customers pay to read your content if it’s that good.
Article writing is simpler, however. You just need to understand what goes into creating high-quality content. For example, you need to properly research your topics to add depth to your articles. Your articles need to be free of plagiarism, they should follow particular formatting, etc (if it’s an essay or academic article), etc.
- Digital Marketing
Digital marketing is a type of marketing that is particular to the online/digital space and requires an electronic device such as a computer, mobile, tablet, etc to do it over the internet. There are businesses that are willing to pay to have the word across the internet to their target customers. You have seen on social media people marketing telecommunication products. This is a good example of digital marketing. Sometimes these marketers disguise as customers which tends to work. You may never know that these people are actually paid unless they mention it themselves that the tweet, for example, is an advertisement. In most cases, they will praise a product and how cost-friendly it is compared to another product.
As a marketer, you can do this online, on your website or on your social media account. If it’s on the latter then you require an audience of yourself. While in most cases you should be the one to approach businesses about your intention to market their products, if you have a good audience, businesses will be the ones approaching you. That is the power of social media.
Apart from that, you can also engage in this kind of digital marketing techniques:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Online advertising (Google Ads and Facebook Ads)
- Email Marketing
- Influencer Marketing (Already discussed above)
- Launch an entertaining and informative YouTube channel
Youtube bloggers are known as vloggers short for video bloggers. YouTube is currently the top vlogging website and it’s changing the lives of these types of bloggers. The only thing you need to get started is a laptop (to edit the videos (not required because you can use a mobile phone by downloading free top-quality editing apps from play store), an internet connection and maybe a microphone (not necessary you can use your earphone/headphone microphone). It’s as simple as this and in most cases, we have all these but we actually don’t know how effective they can be when used properly.
More than 5 billion videos are watched on YouTube every day. How to start?
- Go to YouTube
- Create your account (if you haven’t already)
- Create your channel
- Start making videos
Just make sure the videos are unique otherwise you’ll run into copyright strikes from copyright owners which can get your channel blocked forever. Once you reach the 1000 subscribers and 4000hr watch time in the past 356 days threshold, you begin making money. Some channels are just so good that they hit this threshold in just a few months. Google pays well, whether it’s on a website or YouTube, it pays – just make sure you have the right audience and one that sells.
- Record Podcasts
A podcast is an episodic series of digital audio files. We can call them aloggers for audio bloggers. This is a simple way of describing them for the sake of understanding what this is about. Are podcasts really a good way of making money online? Yes, the reason being, people are getting busier and busier by the day. They don’t have the time to sit down and watch a 30-minute video but they won’t mind listening if it doesn’t really interfere with whatever they do.
And yes, you can be an aLogger on YouTube because the only difference from vloggers is that this time you’re only creating audios. You can then market brands or sell products in between the streams. Think of the online version of the radio. Do you get the point?
One of the most popular and very successful podcasters/aloggers is John Lee Dumas. He makes Kshs. 20M per month from his Entrepreneur On Fire podcasts. Who needs Ksh 20M per month? Well, we all do but 5M or even 1M is fine.
- Write and Sell eBooks
You can also make money online in Kenya by writing and selling your eBooks. eBooks are online books. eBooks are downloadable versions of books. What to write about? You can help people start businesses with under $100. Or create recipe eBooks and teach people how to cook, bake, etc. The audience will always be there as long as your content is the right one.
You can sell them on Amazon Kindle or even on eKitabu here in Kenya. The platforms are so many to mention them all here. Just write and ask where you can sell, there are so many platforms to use apart from these. Amazon just takes a small percentage of the sale leaving the rest to you. If you ha e a skill in these areas, start using them to make a living. Don’t wait for someone to hire you as a scriptwriter to start earning.
- Do Graphic Design Jobs For Both Local and Online Businesses
You can become a logo designer for both local as well as ad online businesses. Nowadays you can brand yourself as a product. You can have a person freelance website that displays your portfolio and it doesn’t have to be popular. Just a website that clearly showcases your work would be a very good starting point. You don’t have to carry your hard-copy portfolio from place to place.
Create soft-copies and upload them online. You can get self-hosted website where it’s completely free such as example.wordpress.com or example.blogspot.com websites where example is your name or your brand or name of your business. Later, you can move it from self-hosted to hosted websites when you’re ready to make the move.
YouTube is a great place to learn how to design. You need a computer and an internet connection. Then you can download graphic editing software and begin creating logos. Be professional and keep the copies you create online as a portfolio and learn along the way. When you become a pro, you can remove the ones you think are poor quality from your portfolio.
- Sell Stock Photos
Stock photography is the supply of photographs of commonplaces, people, landmarks, nature, events, etc. often licensed for specific uses on a royalty-free basis and can be used and reused for commercial purposes. Here are five websites you can use to sell your stock photos and make money online in Kenya.
Some of the stock photos you can sell are photographs of people, landmarks, commonplaces, events, nature, animals, etc. You can classify your photos on a royalty-free basis or for commercial. There are so many websites where you can sell your stock photos and make money from doing so. Some of the most popular include:
The good thing about these websites is that they advertise a lot. When a user searches for say, Nairobi Images, your photos might come up among the sponsored results on these platforms. This means you don’t have to do the marketing or advertising yourself. Just make sure the quality of the images is good.
- Selling Websites, Domain Names, and Mobile Apps
Buying and re-selling websites, domain names and mobile applications require an understanding of what people really want. You could buy a website at a low price but end up reselling it at a very high price. Domain names are unique and specific to brands so getting similar unique copies of the same domain is almost impossible. You can get a domain example.net when you wanted example.com. So when you are the owner of this domain, you can resell it to the prospective buyer.
You also have the alternative or creating complete websites and listing them up for sale. People usually tend to go for good traffic websites but can buy a website if they think it suits whatever they want to do or they foresee an increase in traffic in the coming days.
Did we miss a very important way of making money online? We would like to add it to the list with a *suggested by attribution. How about that? We would be happy to know what you do online and how you make money – you never know how it could help someone. Share and we’ll be happy to include it in the list.
Any venture requires making the first step. You have to start. That’s the most important step in making money online in Kenya.
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